Instinct Science, a leading software provider for veterinary hospitals, today announced that it has acquired VetMedux, a trusted education and point-of-care information company that owns Clinician’s Brief® and Plumb’s™. 

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VetMedux has won three of the veterinary industry’s highest marketing honors: a gold and a bronze VETTY for our rebrand (launch campaign and new website) and a silver for the Clinician’s Brief® redesign campaign. Are we excited? Over the moon. Honored? Most sincerely. But there’s more to the story this year than a great campaign […]

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Suicide risk among veterinarians is a known concern. Discover fresh research that asks whether storing pentobarbital differently might reduce the risk.

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The company’s rebrand reflects its expansion from educational print media to a portfolio of data, software, and content products designed to support veterinarians.

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At Brief Media, we’ve never shied away from change. It should come as no surprise that at a time of major change in the veterinary industry, we, too, are undergoing a significant transformation: a rebranding that aligns our brand identity with our expanding vision, values, and strategic goals. We are proud to announce that Brief […]

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Brief Media is now VetMedux™.  The natural question is why now, and why change our name at all? We own two of the most relied upon, most beloved products in the veterinary industry, Clinician’s Brief® and Plumb’s™. We’re known, established, and trusted—by thousands of caring, brilliant, and discerning (and busy) veterinary professionals. And we’re growing […]

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Rabies remains a significant threat to human and canine populations worldwide, claiming the lives of approximately 59,000 people each year, many of them children. Shockingly, 99% of these cases result from dog bites, leading to the unfortunate euthanasia of millions of healthy dogs out of fear of transmission. In an effort to combat this deadly […]

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Clinician’s Brief, the #1 most essential publication* for small animal veterinarians, has announced it has relaunched with expanded coverage, new professional tools, and expert contributors to better support veterinary professionals as they navigate unprecedented challenges.  For more than 20 years, Clinician’s Brief has delivered concise, objective, reliable clinical information that veterinarians depend on in their […]

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Clinician’s Brief, the #1 most essential publication* for small animal veterinarians, announces its upcoming relaunch, which will feature new content, functionality, and tools to support veterinary professionals as they navigate the increasingly complex landscape of animal medicine. For decades, Clinician’s Brief has helped veterinary professionals make the most critical decisions for their patients and practices. […]

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